Many Building Performance and WAP professionals shy away from dealing with multifamily buildings, as they fear the owners will be both sophisticated and difficult. Typically, they are aware of cash flow, but not catastrophic energy and water waste in their building, and this is your strong suit. This session will teach you how to speak with owners on an equal footing, and how to help them increase cash flow in their building. This year we are bringing in a multifamily building owner to support the conversation.
Learning Objectives:
By attending this session, attendees will:
Hear from industry veterans who know the value propositions affordable property owners are looking for
Learn about property owner needs and gain strategies to address those needs while impacting the residents comfort, energy bill, and sometimes health
Learn the psychology of speaking to owners as your equal, and not being intimidated by the fact that they are “experienced businesspersons”. Most do not know their energy or water use compared to other buildings, and they just need a calm recitation of facts
