Low and moderate income households have always been an important audience for the home performance industry, and with Inflation Reduction Act rebate programs making LMI home performance work a priority, more and more groups—including contractors, CAP programs and other non-profits, and other industry organizations—are looking to target a group that historically has not been heavily marketed to.
In this session, Peter Troast, CEO and founder of the home performance-focused digital marketing agency Energy Circle, will discuss why more attention should be paid to LMI audiences and how these households can be targeted through the latest and best digital marketing tactics. This 60 minute presentation will cover: How to make your website more attractive to an LMI audience Essential information you need to convey to LMI households Effective messaging examples How to run social media ad campaigns that target your audience
Learning Objectives:
By attending this session, attendees will:
learn how to make your website more attractive to a low-middle income audience
implement effective messaging examples for LMI households
how to establish and run social media campaigns that target your audience
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